Spa Design

Award-winning luxury travel expert with a passion for wellness, hospitality, and creating exceptional experiences. With an impressive portfolio of experience working with some of the most prestigious brands in the industry, including Park Hyatt, Viking Cruises, and Ritz Carlton, I am known for my multifaceted understanding of the essence of wellness. My background in Naturopathy, somatology, yoga, and natural and holistic therapies enables me to offer a unique perspective on the intersection of luxury and wellbeing.

Currently I act as a project director for luxury wellness projects in the MENA region, I focus on delivering exceptionally high standards through effective leadership, communication, and wellness strategy implementation.

As a brand advisor, I help hotels and resorts adjust their wellness strategies to better cater to their target market. I experience the spa and its amenities before advising, allowing me to write reviews and travel, as well as recommend individuals who are best suited to represent these brands as ambassadors or influencers. I also scope new pathways for wellness brands to explore, planning new products and assessing market adoption rates.

My approach to all projects maintains the essence of wellbeing by educating and guiding teams in effective communication, timeless efficiency, and design thinking principles that result in the phenomenal completion of difficult projects. I have had the privilege of exploring ancient therapies and wellness practices from around the world, enabling me to create authentic wellness concepts that give depth to understanding true wellness in modern-day times.

My collection of wellness concepts is used and partnered with businesses in Europe and the USA, where my approach focuses on the modern world meeting ancient naturopathic therapies, ensuring that clients receive the best of both worlds. One of the milestones in my career was working with MSC  and MSC foundation, partnering with brands that focus on clean beauty and environmental sustainability. This project prompted a deep love for creating wellness communities based on reciprocity. I rely on partnerships with native suppliers and businesses, as well as creating opportunities for training and employment in the areas where these projects are situated.

I prioritize continuous self-improvement and exceptional multifaceted refinement, following Kaizen principles in all aspects of my work. With a passion for creating sustainable and inclusive wellness communities, I continue to make a significant impact in the industry.